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Ups! You are now part of the cast
Enjoy the movie
In cooperation with Saatchi & Saatchi and Coca-Cola we took the traditional cinema campaign to a new level.
Part of the cast
To encourage cinemagoers to stay quiet during a film, they were digitally inserted into fake film trailers. In the middle of the supposed preview, viewers suddenly saw themselves on the screen consuming coke and popcorn in the middle of the action.
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