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In collaboration with envision M2Film has produced a series of spectacular and tasty films for Føtex.
Being a grocery chain Føtex is first of all known for its attractive stores and delicious products. The message in these new films is that simple: We are communicating exquisiteness.
If it's too ugly...
The voice over can’t get it tasty enough and dictates the action: “Throw that salt! In slow motion! And flames!” Why? Because it’s delicious. If it’s too ugly for Føtex it’s not in the stores – nor in the films.