Too ugly for føtex

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Image films

Client
Føtex
Agency
envision

Tasty films
In collaboration with envision M2Film has produced a series of spectacular and tasty films for Føtex.

Being a grocery chain Føtex is first of all known for its attractive stores and delicious products. The message in these new films is that simple: We are communicating exquisiteness.

If it's too ugly...
The voice over can’t get it tasty enough and dictates the action: “Throw that salt! In slow motion! And flames!” Why? Because it’s delicious. If it’s too ugly for Føtex it’s not in the stores – nor in the films.

Bon appétit
Føtex

Touch points

  • TV

Want to know more?

The team

Jan P.
Creative Director
M2Film
Kirstine Dollerup
Executive Producer/Head of Production
M2Film
Bjarke Toft
Line Producer
M2Film

We embrace new media with a bear hug. Bring it.

Our ability to package multiple services allows us to deliver both schedule and budget efficiencies and to create content with the multi-platform world in mind. This helps clients create great looking campaigns and content for any screen.

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