Too ugly for føtex

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Image films

Client
Føtex
Agency
envision

Tasty films
In collaboration with envision M2Film has produced a series of spectacular and tasty films for Føtex.

Being a grocery chain Føtex is first of all known for its attractive stores and delicious products. The message in these new films is that simple: We are communicating exquisiteness.

If it's too ugly...
The voice over can’t get it tasty enough and dictates the action: “Throw that salt! In slow motion! And flames!” Why? Because it’s delicious. If it’s too ugly for Føtex it’s not in the stores – nor in the films.

Bon appétit
Føtex

Touch points

  • TV

Want to know more?

The team

Jan P.
Creative Director
M2Film
Kirstine Dollerup
Executive Producer/Head of Production
M2Film
Bjarke Toft
Line Producer
M2Film

We fit the big picture into any screen size.

Our ability to package multiple services allows us to deliver both schedule and budget efficiencies and to create content with the multi-platform world in mind. This helps clients create great looking campaigns and content for any screen.

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