e-kvit.dk

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Your Own Worst Enemy

Client
Kræftens Bekæmpelse
Agency
Sunrise

For smokers only
M2Film and Sunrise worked together to produce this ad, which introduces Kræftens Bekæmpelse’s newest campaign to prevent cancer: e-kvit.dk. A site dedicated to help smokers quit smoking.

A tough mission ahead
Heroic music plays throughout the ad as we follow the struggles of an ordinary dad facing insurmountable odds, even going so far as to eat celery to satiate his craving for smokes. All to make his daughter proud.

They didn’t think he had a chance. But he took it.
Kræftens Bekæmpelse

Touch points

  • Cinema
  • Internet
  • Social Media

Want to know more?

The team

Jan P.
Creative Director
M2Film
Rasmus Pilgaard
Director
M2Film
Jens Friis
Director & DOP
M2Film

We embrace new media with a bear hug. Bring it.

Our ability to package multiple services allows us to deliver both schedule and budget efficiencies and to create content with the multi-platform world in mind. This helps clients create great looking campaigns and content for any screen.

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