Coolest bus ever

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The Bus

Client
Midttrafik
Agency
Midttrafik & Falkenberg

Popular Danish buses
“How do we make the bus more popular?” This was the opening sentence in the collaboration between Midttrafik, Thomas Falkenberg and M2Film.

Change of view
With this new campaign the aim is to change the general view of the bus and Midttrafik, and in fact riding the bus has never been cooler. In the past couple of months the blue Danish buses from Midttrafik have driven all around the world, and with more than 4 million views on YouTube the commercial has proved a great viral success.

Integrated production
Besides from the successful 90 seconds commercial the Midttrafik campaign consists of various content for TV, print, web, social and radio as well as event films and behind the scenes footage – all done as a 360 degree integrated production. 

Epica d'Or and Eurobest Gold
Against all odds The Bus from Midttrafik won the Epica d'Or in the film category at Epica Awards and Gold at Eurobest in Lisabon winning against big brands such as Cartier, BBC and Canal+. 

This is the Sexiest and Best TV Ad for Public Transportation Ever Made
Treehugger.com

Touch points

  • TV
  • Cinema
  • Viral Video
  • Social Media
  • Website
  • Radio

Want to know more?

The team

Ronni Madsen
Vice President
M2Film
Jan P.
Creative Director
M2Film
Kirstine Dollerup
Executive Producer/Head of Production
M2Film
Bjarke Toft
Line Producer
M2Film

Business as usual just ain't good enough.

Our ability to package multiple services allows us to deliver both schedule and budget efficiencies and to create content with the multi-platform world in mind. This helps clients create great looking campaigns and content for any screen.

  • M2Film are 233 cool people

  • We amaze (people) 6250 worldwide every minute

  • We shoot (hours) 271 of video each month

  • We distribute 8142 master files each year