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Taking Denmark By Storm
Opening of the first POWER house
In a collaborative effort with Norwegian agency Empefire and Danish director Peder Pedersen, we produced this new spot for the electronics chain store POWER. Its purpose is to bring attention to the grand opening of their very first POWER house: A real-life POWER store.
New way of doing business
POWER is pressing the freeze button and taking a stand against the usual way of doing business. No more differentiation between prices in physical electronics stores and the virtual ones. Instead, POWER will in the next couple of years be opening POWER houses all around the country with the exact same prices and selection as its original, virtual store.
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