THIS IS NOT A BRICK

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ENDLESS CREATIVE OPPORTUNITIES

Kunde
LEGO
Bureau
LEGO AGENCY

SEASONAL HOLIDAY CAMPAIGN
"This is not a brick" is the LEGO brand's first-ever global seasonal holiday ad campaign, running in 36 different markets around the world. The three campaign films are developed and produced by M2Film in collaboration with LEGO Agency - with Oscar-winning director Anders Walter in charge of direction.

YOUR WILDEST WISHES
The campaign films showcase the endless creative opportunities that LEGO fans have when playing with the popular LEGO bricks. Heavy on spectacular visual effects, the films include everything from crazy car chases to X-Wing Starfighters and a Tyrannosaurus Rex. This is truly your "wildest wishes".

This is not a brick. It's their wildest wishes.
Narrator

Vil du vide mere?

The team

Ole Holm Christensen
Executive Producer
M2 Film
Thomas J. Mikkelsen
Director
M2 Film
Filip Stanfeld
VFX Supervisor
M2 Film
Mie Hughes
Post Producer
M2 Film

Vi skaber kampagner og kreativt indhold, der virker!

  • Vi er350Kreative hoveder

  • Vi engagerer6250Personer hvert minut verden over

  • Vi skyder271Timers video hver måned

  • Vi distribuerer14037Masterfiler hvert år