Adidas has just unveiled their brand new sneaker called the FUTURECRAFT LOOP, which raises awareness on pollution and sustainability with its 100% recyclable ability.
“FUTURECRAFT is our design and innovation ethos,” said SVP Creative Direction & Future at adidas. "It is about the intersection of art, science, technology, humanity, engineering and craft. It’s applying creativity to reimagine the world we wish to see.”
After the end of the sneaker’s life cycle, each pair will be returned to adidas to be recycled. They are washed, ground to pellets, and melted into material to be used for new pairs.
“FUTURECRAFT seeks to break new ground, bringing new materials and processes to bear against the many challenges and opportunities we face in helping athletes make a difference in their game, in their life and of course, in the world they live in – the world we all live in.”
The official release is targeted for Spring/Summer 2021. Keep it on lock for more info as we get it.