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Will you stay?
In this campaign director Jan Gleie, agency Uncle Grey, and M2Film faced the question: "How do we make customers stay longer in a fakta supermarket?"
Cannes Bronze Lion
Make them do the checkout themselves or "beep" every item manually... There were plenty of good ideas. And for the first time since 2006 Denmark took home a Bronze Lion in the film category, when the fakta campaign was awarded in Cannes.
We would love to stay a little longer!