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Lighten up your life
Why reserve the fireworks for New Year’s Eve when you can lighten up any regular December day with a loud crack or two?
Campaign with clear ambitions
With a legal window of just four weeks, the new fireworks campaign from Danish low-cost DIY retailer jem & fix relied heavily on humor and recognizable characters to stand out among Christmas commercials in heavy rotation.
Teaming up with Uncle Grey as creative agency, M2Film created the most ambitious fireworks campaign ever in Denmark. Now it’s time to celebrate!
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