This is not a brick

  • Shooting
  • Post production
  • Crew
  • Production time
  • Buzz + Honors

Endless creative opportunities

LEGO Agency

Seasonal holiday campaign
"This is not a brick" is the LEGO brand's first-ever global seasonal holiday ad campaign, running in 36 different markets around the world. The three campaign films are developed and produced by M2Film in collaboration with LEGO Agency - with Oscar-winning director Anders Walter in charge of direction.

Your wildest wishes
The campaign films showcase the endless creative opportunities that LEGO fans have when playing with the popular LEGO bricks. Heavy on spectacular visual effects, the films include everything from crazy car chases to X-Wing Starfighters and a Tyrannosaurus Rex. This is truly your "wildest wishes".

This is not a brick. It's their wildest wishes.

Touch points

  • TV
  • Social Media
  • Internet

Want to know more?

The team

Ole Holm Christensen
Executive Producer
M2 Film
Thomas J. Mikkelsen
M2 Film
Filip Stanfeld
VFX Supervisor
M2 Film
Mie Hughes
Post Producer
M2 Film

Business as usual just ain't good enough.

Our ability to deliver multiple services allows us to improve both scheduling and budgeting efficiencies. That way we can help clients create beautiful, effective campaigns and content for any screen.

  • M2 Film are 250 cool people

  • We amaze (people) 6250 worldwide every minute

  • We shoot (hours) 271 of video each month

  • We distribute 14037 master files each year