This is not a brick

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Endless creative opportunities

Client
LEGO
Agency
LEGO Agency

Seasonal holiday campaign
"This is not a brick" is the LEGO brand's first-ever global seasonal holiday ad campaign, running in 36 different markets around the world. The three campaign films are developed and produced by M2Film in collaboration with LEGO Agency - with Oscar-winning director Anders Walter in charge of direction.

Your wildest wishes
The campaign films showcase the endless creative opportunities that LEGO fans have when playing with the popular LEGO bricks. Heavy on spectacular visual effects, the films include everything from crazy car chases to X-Wing Starfighters and a Tyrannosaurus Rex. This is truly your "wildest wishes".

This is not a brick. It's their wildest wishes.
Narrator

Touch points

  • TV
  • Social Media
  • Internet

Want to know more?

The team

Ole Holm Christensen
Executive Producer
M2Film
Kirstine Dollerup
Executive Producer/Head of Production
M2Film
Mie Hughes
Production Coordinator
M2Film
Thomas J. Mikkelsen
Director
M2Film

We fit the big picture into any screen size.

Our ability to package multiple services allows us to deliver both schedule and budget efficiencies and to create content with the multi-platform world in mind. This helps clients create great looking campaigns and content for any screen.

  • M2Film are 233 cool people

  • We amaze (people) 6250 worldwide every minute

  • We shoot (hours) 271 of video each month

  • We distribute 8142 master files each year