- Post production0
- Production time0
- Buzz + Honors0
OK supports sports
By now, OK is very well-known by Danish audiences for their successful and goofy sports ads. To further promote their mission to support local sports, OK teamed up with M2Film and Agency Spring to develop and produce this latest campaign - focusing on soccer.
F.C. Copenhagen shockingly loses 14-0
The campaign was launched with a native ad that featured on national news media sites in Denmark. In the ad a sports reporter interviews F.C. Copenhagen's manager, Ståle Solbakken, about their stunning 14-0 defeat to a complete unknown team led by "Tæppe Torben". The electrifying secret behind the mystery team's success was revealed in the main campaign film, which aired on TV and became a viral hit on social media.
- Social Media