The Shocking Soccer Team

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Client
OK
Agency
Agency Spring

OK supports sports
By now, OK is very well-known by Danish audiences for their successful and goofy sports ads. To further promote their mission to support local sports, OK teamed up with M2Film and Agency Spring to develop and produce this latest campaign - focusing on soccer.

F.C. Copenhagen shockingly loses 14-0
The campaign was launched with a native ad that featured on national news media sites in Denmark. In the ad a sports reporter interviews F.C. Copenhagen's manager, Ståle Solbakken, about their stunning 14-0 defeat to a complete unknown team led by "Tæppe Torben". The electrifying secret behind the mystery team's success was revealed in the main campaign film, which aired on TV and became a viral hit on social media.

Must’ve been a shocking experience for you, Ståle
Reporter

Touch points

  • TV
  • Social Media
  • Native

Want to know more?

The team

Jan P.
Creative Director
M2 Film
Jonas Bjarnøe Jensen
Producer
M2 Film (Copenhagen)
Jacob Frandsen
Post Producer
M2 Film

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