Can you taste a clear conscience?

  • Shooting
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  • Buzz + Honors

Ecological, fair trade coffee

Peter Larsen Kaffe

Two identical cups of coffee, two different labels
M2Film, Anew and Peter Larsen Kaffe wanted to carry out a special experiment: Would random people on the street taste a difference between two identical cups of ecological, fair trade coffee, if they were told that one of them was just a regular cup of coffee?

97,3% of test subjects can taste the clear conscience
"The regular one tastes bitter", "the fair trade one has more of a round taste", were some of the most frequent comments. With a bit of humor we believe the test successfully proved our thesis: You can't beat the taste of a clear conscience.

Don't tell me it's the same coffee?
Test subject

Touch points

  • Web
  • Internet
  • Social Media

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The team

Jan P.
Creative Director
Kenneth Svanborg
Director & Photographer
Thorbjørn Schwarz
Editor & Music Supervisor

We fit the big picture into any screen size.

Our ability to package multiple services allows us to deliver both schedule and budget efficiencies and to create content with the multi-platform world in mind. This helps clients create great looking campaigns and content for any screen.

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