- Post production0
- Production time0
- Buzz + Honors0
Ecological, fair trade coffee
Two identical cups of coffee, two different labels
M2Film, Anew and Peter Larsen Kaffe wanted to carry out a special experiment: Would random people on the street taste a difference between two identical cups of ecological, fair trade coffee, if they were told that one of them was just a regular cup of coffee?
97,3% of test subjects can taste the clear conscience
"The regular one tastes bitter", "the fair trade one has more of a round taste", were some of the most frequent comments. With a bit of humor we believe the test successfully proved our thesis: You can't beat the taste of a clear conscience.
- Social Media