Search for exceptional. Find unforgettable
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Landfolk approached M2 Film to create a summer campaign that could simultaneously build brand awareness in new markets, spark the feeling of holiday longing, and drive bookings.
With the campaign “Search for exceptional. Find unforgettable” the goal is to clearly communicate what Landfolk stands for - both emotionally and factually. In addition to the main TV spot, we developed a distinctive social media format that quite literally connects “land” and “folk,” using split-screen visuals to showcase the beautiful homes on one side and the beautiful holiday moments on the other.
