Totebag
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LEGO® DOTS wanted a campaign film that reflected their “From–To” universe. We planned a production focused on minimizing environmental impact and maximizing the joy of play. We used recycled materials, LED lighting, shot on a nearby location, enjoyed meat-free lunches, and reduced transportation as much as possible. In this way, both the content and the process celebrate LEGO® DOTS’ idea of transforming the old into something new — upcycling and creativity hand in hand. Brick by brick.
