POPULAR DANISH BUSES “How do we make the bus more popular?” This was the opening sentence in the collaboration between Midttrafik, Thomas Falkenberg and M2Film.
CHANGE OF VIEW With this new campaign the aim is to change the general view of the bus and Midttrafik, and in fact riding the bus has never been cooler. In the past couple of months the blue Danish buses from Midttrafik have driven all around the world, and with more than 4 million views on YouTube the commercial has proved a great viral success.
INTEGRATED PRODUCTION Besides from the successful 90 seconds commercial the Midttrafik campaign consists of various content for TV, print, web, social and radio as well as event films and behind the scenes footage – all done as a 360 degree integrated production.
EPICA D'OR AND EUROBEST GOLD Against all odds The Bus from Midttrafik won the Epica d'Or in the film category at Epica Awards and Gold at Eurobest in Lisabon winning against big brands such as Cartier, BBC and Canal+.
This is the Sexiest and Best TV Ad for Public Transportation Ever Made
Treehugger.com
Touch points
Cinema
Radio
Social media
TV
Viral video
Website
POPULAR DANISH BUSES “How do we make the bus more popular?” This was the opening sentence in the collaboration between Midttrafik, Thomas Falkenberg and M2Film.
CHANGE OF VIEW With this new campaign the aim is to change the general view of the bus and Midttrafik, and in fact riding the bus has never been cooler. In the past couple of months the blue Danish buses from Midttrafik have driven all around the world, and with more than 4 million views on YouTube the commercial has proved a great viral success.
INTEGRATED PRODUCTION Besides from the successful 90 seconds commercial the Midttrafik campaign consists of various content for TV, print, web, social and radio as well as event films and behind the scenes footage – all done as a 360 degree integrated production.
EPICA D’OR AND EUROBEST GOLD Against all odds The Bus from Midttrafik won the Epica d’Or in the film category at Epica Awards and Gold at Eurobest in Lisabon winning against big brands such as Cartier, BBC and Canal+.
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