Gold and Groundwater
The golden boy "Gulddreng" has rised with an astounding message: Start buying organic. The message is the centre of a new campaign for Økologisk Landsforening, wanting to save our groundwater by bringing attention to ecology, hereby diminishing the contamination of the water. Like Jesus on water, Gulddreng takes the stage as our ironic saviour – making it cool to buy organic.
Together M2 Film, Envision, Universal Music Denmark, Glass Management and Blonde Media have revived the star and for the first time ever featured both Malte Ebert and Gulddreng together.
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