Pure legacy. Next-gen attitude.

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Dynaudio Xeo 20 + 30

Client
Dynaudio
Agency
M2 Film + Dynaudio

Launching Dynaudio Xeo 20 + 30
Under the campaign headline "Pure legacy. Next-gen attitude" Dynaudio launched their two new high-end speakers, Xeo 20 + 30, with the help of M2 Film and strategic advisor, Troels Nørlem from T for Troels. A content package containing 14 film content pieces, including one main film, was produced for the campaign.

Playing with dualities
The entire campaign is based on dualities: Proud, traditional craftsmanship and time-tested technology combined with cutting-edge digital capabilities and convenience. Hence, Pure legacy. Next-gen attitude. This same duality is communicated via contrasting elements in the campaign material with Selsø Castle providing the perfect classical, baroque backdrop to Dynaudio's high-tech speakers. Not to mention the main film's elegant ballet dancing that turns into something more modern and unexpected.

Pure legacy. Next-gen attitude.
Dynaudio

Touch points

  • Social Media
  • Web
  • Online

Want to know more?

The team

Claus Hansen
Producer
M2 Film
Rasmus Pilgaard
Director
M2 Film

We fit the big picture into any screen size.

Our ability to deliver multiple services allows us to improve both scheduling and budgeting efficiencies. That way we can help clients create beautiful, effective campaigns and content for any screen.

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