PURE LEGACY. NEXT-GEN ATTITUDE.
Buzz + Honors0
LAUNCHING DYNAUDIO XEO 20 + 30
Under the campaign headline "Pure legacy. Next-gen attitude" Dynaudio launched their two new high-end speakers, Xeo 20 + 30, with the help of M2 Film and strategic advisor, Troels Nørlem from T for Troels. A content package containing 14 film content pieces, including one main film, was produced for the campaign.
PLAYING WITH DUALITIES
The entire campaign is based on dualities: Proud, traditional craftsmanship and time-tested technology combined with cutting-edge digital capabilities and convenience. Hence, Pure legacy. Next-gen attitude. This same duality is communicated via contrasting elements in the campaign material with Selsø Castle providing the perfect classical, baroque backdrop to Dynaudio's high-tech speakers. Not to mention the main film's elegant ballet dancing that turns into something more modern and unexpected.