Buzz + Honors0
YOUR OWN WORST ENEMY
FOR SMOKERS ONLY
M2 Film and Sunrise worked together to produce this ad, which introduces Kræftens Bekæmpelse’s newest campaign to prevent cancer: e-kvit.dk. A site dedicated to help smokers quit smoking.
A TOUGH MISSION AHEAD
Heroic music plays throughout the ad as we follow the struggles of an ordinary dad facing insurmountable odds, even going so far as to eat celery to satiate his craving for smokes. All to make his daughter proud.