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A BRICK IS NOT JUST A BRICK

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Client
Randers Tegl

After 6 years of collaboration with Randers Tegl – where we have produced films to both their national and global marketing campaigns – we dare to call ourselves experts on bricks and tiles. One thing we have learnt for sure, is that a brick is not just a brick! 

In collaboration with Randers Tegl, M2 Film has produced a film about their “Unika bricks” that highlights the Danish way of producing quality bricks. We focus on the craftmanship that has made Randers Tegl one of the leading brick manufacturers in Northern Europe. 

The film won a Golden Dolphin at Cannes Corporate Media & TV Awards 2021 in the Marketing Communication, B2B category. 

The feedback we get from the finished films are that people feel they are being told a new and interesting story. They can se our company in the productions
Laust Ejstrup, Randers Tegl
Related cases

After 6 years of collaboration with Randers Tegl – where we have produced films to both their national and global marketing campaigns – we dare to call ourselves experts on bricks and tiles. One thing we have learnt for sure, is that a brick is not just a brick! 

In collaboration with Randers Tegl, M2 Film has produced a film about their “Unika bricks” that highlights the Danish way of producing quality bricks. We focus on the craftmanship that has made Randers Tegl one of the leading brick manufacturers in Northern Europe. 

The film won a Golden Dolphin at Cannes Corporate Media & TV Awards 2021 in the Marketing Communication, B2B category. 

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A TRUSTING COLLABORATION

Great results happen when there is space for creativity through the entire production. This is where new ideas arise – maybe even better ones than the original. But for the creativity to blossom, we need trust in the collaboration. And it is such a trust, we have from Randers Tegl.

 

OPTIMIZE THE PROCESS

A long-standing collaboration also means that we can produce films, where the creative thoughts can extend from one single production to multiple productions. That gives us the opportunity to optimize the process by reusing material from production to production.

TILES AND BRICKS ON SOCIAL MEDIA

Randers Tegl wanted to increase their focus on digital marketing. And especially moving pictures allows them to tell their story in a new and exciting way. But is it really possible to sell tiles and bricks in such an interesting way that you win the costumers’ (elusive) attention on social media? We at least had to try.

At M2 Film we produced a series of SoMe-videos in 9:16 and 1:1 formats to share on their different digital channels. The goal was a more sophisticated approach to branding on SoMe, where we wanted to give the target group an intuitive feeling of quality, when they saw Randers Tegl’s products. And it worked!