A Pump

  • Shooting
  • Post production
  • Crew
  • Production time
  • Buzz + Honors

Back to Basics


The story of Grundfos
For this project we worked very closely with Grundfos and their marketing team to tell the story of Grundfos from its humble beginnings to its dominating market status today.

Corporate Mini-Documentary
We wanted to raise the bar for how a corporate movie should look and feel. To achieve this result, we used archive footage mixed with interviews and stunning visuals of Grundfos' businesses all around the world to take us from the story of Poul Due Jensen, founder of Grundfos, and "The Pig", the first Grundfos pump, to the story of the modern Grundfos business working to make a difference in regards to energy efficiency and the water agenda.

What essentially started as one pump today has led to a company that makes a genuine and real difference.
Mads Nipper, Grundfos Group President

Touch points

  • Corporate Movie
  • Social Media
  • Internet

Want to know more?

The team

Ronni Madsen
Vice President
Stinus Morell Vithner
Creative Producer
Jonas Bjarnøe Jensen
M2Film (Copenhagen)
Thorbjørn Schwarz
Editor & Music Supervisor

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