SOMETHING NEW, SOMETHING OLD M2Film and Agency Spring worked together on this new ad for OK, advertising their annual “OK Prize Pool” campaign, which offers support to local sports clubs. The ad evokes the well-known sense of humor from the classic OK ads, while at the same adding a new twist.
A BAND OF MISFITS We invite the viewer to enjoy the humorous and familiar story of a band of misfits that are too confident for their own good. The diverse casting, the unfathomably catchy Chinese rap track and the narrative setup all serve as vital elements in delivering the final payoff: There’s only so much financial support from OK can do for your local sports club – the rest is up to you.
You won't just become cool. You'll become ri-goddamn-diculously cool.
SOMETHING NEW, SOMETHING OLD M2Film and Agency Spring worked together on this new ad for OK, advertising their annual “OK Prize Pool” campaign, which offers support to local sports clubs. The ad evokes the well-known sense of humor from the classic OK ads, while at the same adding a new twist.
A BAND OF MISFITS We invite the viewer to enjoy the humorous and familiar story of a band of misfits that are too confident for their own good. The diverse casting, the unfathomably catchy Chinese rap track and the narrative setup all serve as vital elements in delivering the final payoff: There’s only so much financial support from OK can do for your local sports club – the rest is up to you.
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