Extreme Simplicity

  • Shooting
  • Post production
  • Crew
  • Production time
  • Buzz + Honors


Salling Group
M2 Film

Launching SCO RAW
In close collaboration with Salling Group's "SCO cykler" team, we supported the launch of the new SCO RAW bike by producing a content film package in different lengths and formats for use on Social Media.

Raw and simplistic concept
The SCO RAW bike is built according to an "extreme simplicity" concept. In order to convey the appeal of the bike's simplicity, we shot a range of films that  make potential customers reflect on the importance of values such as calmness, being present in the moment, and enjoying not being too busy or caught up in life's craziness.

Freedom, to me, is quality time - all the time

Touch points

  • Social Media
  • Web
  • Online

The team

Kenneth Svanborg
Director & Team Manager
M2 Film

Action speaks louder than words. No matter the screen size.

Our ability to deliver multiple services allows us to improve both scheduling and budgeting efficiencies. That way we can help clients create beautiful, effective campaigns and content for any screen.

  • M2 Film are 350 cool people

  • We amaze (people) 6250 worldwide every minute

  • We shoot (hours) 271 of video each month

  • We distribute 14037 master files each year