EXTREME SIMPLICITY
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SCO RAW
LAUNCHING SCO RAW
In close collaboration with Salling Group's "SCO cykler" team, we supported the launch of the new SCO RAW bike by producing a content film package in different lengths and formats for use on Social Media.
RAW AND SIMPLISTIC CONCEPT
The SCO RAW bike is built according to an "extreme simplicity" concept. In order to convey the appeal of the bike's simplicity, we shot a range of films that make potential customers reflect on the importance of values such as calmness, being present in the moment, and enjoying not being too busy or caught up in life's craziness.
Touch points
- Online
- Social media
- Web