The Great Grass-plantation

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Restoring magic to Denmark's soccer team

Client
hummel
Agency
Envision

Celebrating the past, looking to the future
hummel, Envision and M2Film wanted to restore some magic to Denmark's national soccer team. Where to find this? Nya Ullevi - the Swedish stadium where the Danes won the European Soccer Championship back in '92.

Legendary soil brought home
Three Danish soccer fans travel all the way to Sweden to dig up the exact soil on which John "Faxe" Jensens goal was kicked. This soil is subsequently brought home to Denmark and transplanted in our home stadium - where it rightfully belongs.

Share the legend. Share the dream. Share football.
hummel

Touch points

  • Internet
  • Social Media
  • Online

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The team

Ronni Madsen
Vice President
M2Film
Rasmus Pilgaard
Director
M2Film

We embrace new media with a bear hug. Bring it.

Our ability to package multiple services allows us to deliver both schedule and budget efficiencies and to create content with the multi-platform world in mind. This helps clients create great looking campaigns and content for any screen.

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