THE GREAT GRASS-PLANTATION

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RESTORING MAGIC TO DENMARK'S SOCCER TEAM

Client
hummel
Agency
ENVISION

CELEBRATING THE PAST, LOOKING TO THE FUTURE
hummel, Envision and M2Film wanted to restore some magic to Denmark's national soccer team. Where to find this? Nya Ullevi - the Swedish stadium where the Danes won the European Soccer Championship back in '92.

LEGENDARY SOIL BROUGHT HOME
Three Danish soccer fans travel all the way to Sweden to dig up the exact soil on which John "Faxe" Jensens goal was kicked. This soil is subsequently brought home to Denmark and transplanted in our home stadium - where it rightfully belongs.

Share the legend. Share the dream. Share football.
hummel

Touch points

  • Internet
  • Online
  • Social media

Want to know more?

The team

Ronni Madsen
Vice President
M2 Film
Rasmus Pilgaard
Director
M2 Film

Our ability to deliver multiple services allows us to improve both scheduling and budgeting efficiencies. That way we can help clients create beautiful, effective campaigns and content for any screen.

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