THE GREAT GRASS-PLANTATION
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RESTORING MAGIC TO DENMARK'S SOCCER TEAM
CELEBRATING THE PAST, LOOKING TO THE FUTURE
hummel, Envision and M2Film wanted to restore some magic to Denmark's national soccer team. Where to find this? Nya Ullevi - the Swedish stadium where the Danes won the European Soccer Championship back in '92.
LEGENDARY SOIL BROUGHT HOME
Three Danish soccer fans travel all the way to Sweden to dig up the exact soil on which John "Faxe" Jensens goal was kicked. This soil is subsequently brought home to Denmark and transplanted in our home stadium - where it rightfully belongs.
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