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10.000 steps to greatness

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Client
Hummel
Agency
Kims_space

There is no “quick fix” in sports. It takes thousands of hours to make a difference. 10.000 hours to be precise. 10.000 steps to greatness

Hummel is launching a new campaign “10.000 steps to greatness”, which focus on some of the worlds biggest athletes and their way to the top - One of them is our very own Niklas Landin and the Norwegian “world player of the year” Stine Oftedal. 

Talent is seen as someting you have physically. But to reach the top, it isn't enough.
Stine Oftedal
Related cases

There is no “quick fix” in sports. It takes thousands of hours to make a difference. 10.000 hours to be precise. 10.000 steps to greatness

Hummel is launching a new campaign “10.000 steps to greatness”, which focus on some of the worlds biggest athletes and their way to the top – One of them is our very own Niklas Landin and the Norwegian “world player of the year” Stine Oftedal.