THE HEART OF TRADE
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WE LOVE TRADE
ESTABLISHING A 'HUMAN PURPOSE'
In close collaboration with Green Cave People and Maersk we produced an inspirational corporate film campaign that could 'humanize' the Maersk brand.
THE MANY BEATING HEARTS OF TRADE
Director Malcolm Green set out on a trip across the world aiming to show the positive impact of international trade, beyond the exchange of goods. Besides the main film emphasizing the overall message behind the campaign, additional case videos were made featuring entrepeneurs from different corners of the world - China, Africa, USA - each with their own unique story of how their business impacts communities internationally.
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