Remember the sound? The sound of a stadium filled with fans? The sound of fans singing the Danish national song -
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Remember the sound?

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Client
Hummel
Agency
envision

Remember the sound? The sound of passion. The sound of unity. The sound of a stadium filled with fans chanting. The sound of fans singing the Danish national anthem (Der er et yndigt land / There is a lovely country). Hummel is bringing that feeling back.

Hummel has stitched the very moment and essence, which Denmark stands for, into the very fabric of the Danish national football shirt. By turning "Parken" into a giant soundstage and with the help of 38.000 fans, hummel has created the new Danish national football shirt. To the fans, by the fans.

38.000 voices singing together
Related cases

Remember the sound? The sound of passion. The sound of unity. The sound of a stadium filled with fans chanting. The sound of fans singing the Danish national anthem (Der er et yndigt land / There is a lovely country). Hummel is bringing that feeling back.

Hummel has stitched the very moment and essence, which Denmark stands for, into the very fabric of the Danish national football shirt. By turning “Parken” into a giant soundstage and with the help of 38.000 fans, hummel has created the new Danish national football shirt. To the fans, by the fans.