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Your Own Worst Enemy

Kræftens Bekæmpelse

For smokers only
M2Film and Sunrise worked together to produce this ad, which introduces Kræftens Bekæmpelse’s newest campaign to prevent cancer: e-kvit.dk. A site dedicated to help smokers quit smoking.

A tough mission ahead
Heroic music plays throughout the ad as we follow the struggles of an ordinary dad facing insurmountable odds, even going so far as to eat celery to satiate his craving for smokes. All to make his daughter proud.

They didn’t think he had a chance. But he took it.
Kræftens Bekæmpelse

Touch points

  • Cinema
  • Internet
  • Social Media

Want to know more?

The team

Jan P.
Creative Director
M2 Film
Rasmus Pilgaard
M2 Film
Jens Friis
Director & DOP
M2 Film

Action speaks louder than words. No matter the screen size.

Our ability to deliver multiple services allows us to improve both scheduling and budgeting efficiencies. That way we can help clients create beautiful, effective campaigns and content for any screen.

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