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SELF CARE HAS NO BOUNDARIES

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Client
Ecooking

In just a few years, Ecooking has grown from being a smaller entrepreneur company to a big international player on the beauty scene. One of the brand’s latest additions is the sun-series, where Ecooking wanted to increase brand awareness through a social media campaign.

For this campaign, M2 Film developed the concept 'Self-care has no boundaries'. The campaign tells the story of self-love as a boundless concept. It can be anything you want it to be. Even sunscreen is self-love.   

Two power women with strong opinions and good values convey the message of the campaign - Ecooking’s ambassadors Sarah Grünewald and Mary Consolata Namagambe.

Ecooking's campaign is about self love. We wanted to stress the importance of suncare without being lecturing. Instead sunscreen is something we use to take care of ourselves. By taking care of our skin, we take care of ourselves.
Mathilde Pedersen, Director

In just a few years, Ecooking has grown from being a smaller entrepreneur company to a big international player on the beauty scene. One of the brand’s latest additions is the sun-series, where Ecooking wanted to increase brand awareness through a social media campaign.

For this campaign, M2 Film developed the concept ‘Self-care has no boundaries’. The campaign tells the story of self-love as a boundless concept. It can be anything you want it to be. Even sunscreen is self-love.   

Two power women with strong opinions and good values convey the message of the campaign – Ecooking’s ambassadors Sarah Grünewald and Mary Consolata Namagambe.

A DIGITAL FOCUS

The campaign is divided in two different tracks. One track that focuses on awareness and branding while the other focuses on products and sales.

The branding track has one larger main-film with both ambassadors – and two larger cutdowns, where the two ambassadors occur separately. With these different versions, Ecooking is able to push both the main-film to a broader audience. But it also allows them to segment their audience into smaller target groups who might identify more with either Sarah or Mary.

The more tactic track, that revolves around product presentations and sales, consists of 12 short SoMe films. Each film focuses on one or two products, where qualities such as “allergy certified” and SPF are highlighted. Each film is furthermore versioned in four different formats that fits all of Ecooking’s social media channels.

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