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SUNCARE IS SELFCARE

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Client
Ecooking

In just a few years, Ecooking has transformed from a small entrepreneurial venture to a prominent international player in the beauty industry. One of the latest additions to their brand is the sun care line, which Ecooking aimed to promote through a social media campaign.

For the campaign, M2 Film crafted the concept 'Suncare is selfcare,' conveying the idea that self-love knows no bounds – it can be whatever you believe it to be, including sunscreen.

Ecooking ambassadors Sarah Grünewald and Mary Consolata Namagambe, both empowering women with strong convictions and wholesome values, deliver the message in the films.

Ecooking's new campaign film focuses on self-love. We wanted to convey a message about sunscreen that wasn't preachy, but instead made sunscreen a part of all the things we do to care for ourselves. When we take care of our skin, we take care of ourselves.
Mathilde Pedersen, Director

In just a few years, Ecooking has transformed from a small entrepreneurial venture to a prominent international player in the beauty industry. One of the latest additions to their brand is the sun care line, which Ecooking aimed to promote through a social media campaign.

For the campaign, M2 Film crafted the concept ‘Suncare is selfcare,’ conveying the idea that self-love knows no bounds – it can be whatever you believe it to be, including sunscreen.

Ecooking ambassadors Sarah Grünewald and Mary Consolata Namagambe, both empowering women with strong convictions and wholesome values, deliver the message in the films.

DIGITAL FOCUS

The campaign consists of two tracks: one focused on awareness and branding, and the other on products and sales.

The branding track features a main film that includes both ambassadors, as well as two major cutdowns where they appear separately. This approach allowed Ecooking to push the main film on their social media channels to a broad audience and also to segment by target groups that identify more or less with either Sarah or Mary.

The tactical track, which pertains to product presentations and sales, was designed as 12 short social media films. Each film emphasizes one or more products, highlighting attributes such as “allergy certified” and SPF (sun protection factor). Each film has been crafted in four formats to align with Ecooking’s social media channels.

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