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THIS 2022

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Client
THIS

THIS is an annual media festival in Aarhus, where industry professionals come together for three days to share their perspectives on the latest tendencies in streaming, media, TV, series, gaming, branding, and marketing.

For the 2022 festival, THIS wanted a promotion film to tell about the three themes of this years’s festival: Games, series and conference. All three themes had to be projected in the film with an energetic, industry-relevant and tantalizing twist.

We bring together visionaries across industries and diverse audiences to celebrate the power of storytelling.
THIS AARHUS

THIS is an annual media festival in Aarhus, where industry professionals come together for three days to share their perspectives on the latest tendencies in streaming, media, TV, series, gaming, branding, and marketing.

For the 2022 festival, THIS wanted a promotion film to tell about the three themes of this years’s festival: Games, series and conference. All three themes had to be projected in the film with an energetic, industry-relevant and tantalizing twist.

YOU DON’T WANNA MISS THIS

The concept for the film started with a reference to the ‘you, me, him’ scene from Rush Hour that inspired us to play around with the word ‘this’. ‘This’ became the essence of the film that is built around a poetic narration playing with the word in connection with a lot of industry-lingo, speed and humor.

At M2 Film we had free rein to be creative with both concept and style. Therefore, we chose to use all kinds of industry-known software programs such as After Effects, Illustrator, Blender, Cinema4D, Resolve and Dimension that all contributes to the strong graphic visuals.

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