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August 25, 2020

THIS. IS BACK IN 2020! JOINED BY A BRAND-NEW FESTIVAL!

The annual creative business conference this.nordic is back, and this year a new festival is joining the party. Together with Filmby Aarhus, we are introducing Aarhus Series Festival – a festival celebrating impactful and significant shows and series.

This.2020 and Aarhus Series Festival will take place at October 29 – November 1 in Aarhus.

Brand-new series festival

Aarhus Series Festival is four days dedicated solely to series – script writing, production, distribution, broadcasting, trends, and much more. Over the course of four days, you will experience both side of the camera, as actors, directors and industry professionals share their perspectives and knowledge from their many years in the business. You will also get to experience exclusive screenings and premieres of new tv-series.

The focus in 2020 is “Series with Social Relevance and Cultural Impact”. But what do we mean, by relevant and impactful series? Series with impact, is series that inspire conversations and discussions  – series that echo throughout society. Like Twin Peaks, Game of Thrones, Kalifat, Alfa, The Plot Against America, 33, Puls, Kemohjerne and many more.

Aarhus Series Festival offers both an industry track, in extension to this.2020, and an audience track, which can be joined by anyone.

Read more about the program here: https://aarhusseriesfestival.com/en/program-2/

THIS.2020 is back!

This.2020 is a professional conference and festival created by Filmby Aarhus and M2 Film. Unlike last year’s conference, which lasted three days, this.2020 will be a two-day conference.

As usual, the conference focuses on “The Future of Storytelling & Audience Engagement”, offering insights through a line-up of renowned speakers giving their perspectives on new trends in relation to digital media, branding, communication, gaming, series, tv, film, and innovative business.

This.2020 challenges the mindset that future storytellers must have – whether you are a content producer or a representative from digital media, an international company or a public organization. This.2020 unites creative professionals from different industries to discuss the challenges of tomorrow and how to raise the bar for digital visual content.

Read more about this year’s amazing program here: https://thisnordic.com/this-programme/

What about COVID-19?

A lot can happen before the conference and the festival. Right now, we are working to go through with this.2020 and Aarhus Series Festival and give you the program of the year. But, if this.2020 or Aarhus Series Festival for some reasons cannot be carried out, tickets will be refunded.

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Film production during COVID-19 April 28, 2020

FILM PRODUCTION DURING COVID-19

In light of the corona crisis, the need to rethink the way the live-action film is produced, with low-to no risk of infection, is imminent. And even after the decrease or termination of government preventive measures, the risk of contagion - albeit to a lesser extent - will persist in the first weeks and months, if not longer.

Our film production guidelines are based on official recommendations, rules, and guidelines for work environments put forth by government agencies, health officials, SSI and the Danish police. Our approach also follows production guidelines developed by Producentforeningen, Film- og TV-arbejderforeningen, Dansk Journalistforbund, Dansk skuespillerforbund, Danske Filminstruktører, Den Vestdanske Filmpulje and FilmFyn. Furthermore, M2 has outlined additional initiatives which can be found below.

View our guidelines here: https://corona.m2film.dk

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November 14, 2019

THE FUTURE OF DIGITAL STORYTELLING AND AUDIENCE ENGAGEMENT // RECAP OF THIS. 2019

In October Filmby Aarhus and M2 Film hosted this. 2019.

this.conference at The South Harbour featured an international line-up of acknowledged speakers, who each shared their perspectives on branding, games, series development, e-sport, streaming, and innovative businesses. This article takes you through some of the highlights from this.2019.

The Nordic Competences

"In the North, we are storytellers." The words are Brian Mikkelsen’s, CEO of The Danish Chamber of Commerce, and opening speaker at this.conference. We grow up with Astrid Lindgren and H.C. Andersen, which makes storytelling a part of our DNA. We need to understand how to capitalize on and benefit from this.

Brian Mikkelsen's point being: Storytelling can be sold. Today the creative industry is responsible for 7 percent of the Danish export, but according to Brian, we can do even better because the potential of the creative industry is vast.

Something else that we are great at in the North – actually world champions - is trust. Great right? Some may call Danes naive, but according to Gert Tinggaard Svendsen, Professor at Aarhus University, our naive trust in each other may be one of the reasons for the success we have in Denmark. Trust is a fundamental part of being Danish. A quality that has been developed across generations. A great example of the level of trust in Denmark is the unstaffed strawberry stands you will find at the roadsides of rural Denmark. The owner of the stand trusts buyers to put their money in a tin. As Gert explained, our trust in each other reduces the amount of "bøvl" [hassle] and makes our transaction-process a lot faster. Which brings us to Gert's conclusion: "Control is good, but trust is cheaper".

Go Global – Be Diverse!

How do you go global? René Rechtman, CEO at Moonbug, which is a global digital network for kids' entertainment, shared his experiences on developing and scaling to global impact. René is also Co-Founder of RFRSH, who owns Astralis and Blast Pro – both of which are also global initiatives. According to René, you need to find the one thing that makes you better than the others and focus on that one thing and nothing else. You need to think big from the beginning – and you need to be loaded. Money is, unfortunately, the key. Also, your global strategy should include diversity. If you want to go global, you need people from all over the world, all genders, skin colors, sexes, types, ages, and languages. That is how you build a global company.

Another advocate of diversity is Charlie Henniker, who is Head of Film Production at The LEGO Agency. In his session, Charlie spoke for inclusivity and implementing diversity in society. A mindset that should apply to everything from the making of same-sex couples in the toy industry to a diversely representative sizing of crash test dummies whose existing standard size puts women at a greater risk of fatal injuries in car accidents. By prioritizing diversity at our workplace, in our creative work, and our lives, we will get the furthest. We should all join the revolution and invest in inclusivity!

Branding to 7 Billion People

How do you brand the United Nations Global Goals to seven billion people? Jakob Trollbäck, the Founder and Executive Creative Director at the New Division, knows how – you create a communication system that is understandable, recognizable, and accessible to all seven billion. For Jakob, this meant designing a communication system like the periodic table, giving every Global Goal its own "element" with individual icon, headline, and color. Systems being the key, Jakob made complex information easy to understand and sharable across nations and cultures.

Immersive Storytelling

A big theme at this.2019 was – as the header may reveal – storytelling and audience engagement, and VR is the new big hit in storytelling. Maria Herholdt Engermann and Signe Ungermand from MANND have created the award-winning VR-experience "X-Ray Fashion", which takes you on a journey behind the fashion industry to experience everything from the New York catwalk to a sweatshop in India. X-Ray Fashion was featured in Filmby Aarhus during this.2019 for all participants to try. Maria and Signe's mission for MANND is to develop and challenge immersive media in order to create the next era of branded content, film, and shared experiences. And that, they do. Though a VR-headset and a real path on the ground, you feel like a part of the story. We will unquestionably be seeing more VR-storytelling in the future.

Something, we most definitely also will encounter in the future is games. At this.2019 Mathias Gredal Nørvig, CEO at SYBO – the creators of Subway Surfers – stated, "Gaming is bigger than the film and music industry combined." Games have come to stay, and storytellers have to start seeing the potential. At SYBO, they are reshaping the way we interact with the world through games – like Pokémon Go changed people's perception of games as sedentary amusement. At this.2019, all participants could try SYBO's new AR-game "MARK." Using your phone, you could create virtual graffiti on the walls for others to see through their phones. Mathias is sure that the game industry will continue growing, and that in a few years, we all will be gamers. Spending money on a game or within a game will be just as normal as spending money on going to the cinema. Just like VR and AR, games are becoming part of new immersive storytelling.

Streaming Wars

Keld Reinicke, Media Executive & Series Expert, shared his perspective on the current and future streaming wars. According to Keld, "Netflix's biggest competitor is sleep". Even though Disney+, HBO Max, Apple TV+, Amazon and NBC Universal are all racing to create the first "Netflix killer," Keld predicts that Netflix will stay one of the major streaming services – followed by Disney+, HBO Max and Amazon – all because of their focus on original content. While some focus on original content, the streaming war is also challenged by the big aggregators, such as Apple TV, Amazon, YouSee, Stofa, and Viaplay, who will offer all kinds of content from different providers. In addition to these major streaming services, Keld predicts that the local streaming services, such as DR TV, TV2 Play, and Viaplay, will stay relevant because of the need for local content. With a growing number of streaming services being launched within the next couple of years, we are going to have too many options and we need the aggregators to filter the content for us. According to Keld, 2019 and 2020 are going to be some of the most exciting years for streaming.

Advice for the Future

At this.2019, George Wyndham, Writer and Editor at Contagious (a publication designed for marketers looking for a global benchmark of creative excellence), shared four pieces of advice for the next decade.

1.   A warning to heed - Beware of anyone who claims to predict the future. (Ironically).

2.   A future to plan for - Anticipate where your puck will be and skate towards it. Like René Rechtman said in his session: "Find your focus and stay focused."

3.   A language to learn - Become culturally fluent. Take the American burger chain Wendy's, for instance. Wendy's created the Fortnite character "Wendy," who became famous for smashing freezers containing frozen beef, bringing focus to Wendy's 'always fresh beef' policy. By joining the world of one of their target groups, Wendy's became part of their culture.

4.   Knowledge to acquire - To be the best, you should learn from the best. Do whatever you can to continue gaining knowledge.

With this.2019, Filmby Aarhus, and we wanted to give you the opportunity to gain knowledge and insights into the latest trends and global businesses. We wanted to challenge your mindset, whether you are a brand, an organization, a digital media, an upcoming talent or a great storyteller, and we wanted to bring all of this to Aarhus, not having to go to Cannes to get inspired. We hope you learned something new, and we look forward to seeing you next year at this.2020 in Aarhus, Denmark.

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September 16, 2019

THE CONFERENCE OF THE YEAR: THIS.2019

If you are a brand, a digital media, an organization or a content creator, you should join us at this.2019 on October 29. - 31.

This.2019 is a professional conference and festival created by Filmby Aarhus and M2 Film. Over the course of three days, this.2019 will present a series of amazing speakers within three tracks: 1) this.conference, 2) this.series and 3) this.game. The speakers will be sharing their knowledge about the worlds of branding, series, games, streaming, e-sports, podcasts and much more.

For instance, meet Jakob Trollbäck – the man who branded the Global Goals for Sustainable Development to 7 billion people. Or learn how to produce for HBO Nordic from the new hit series BEFOREIGNERS. Hear from the creators of The Walking Dead and Stranger Things mobile games, and experience gaming expert Jakob Stegelmann. Regardless your position, the speakers of this.2019 will inspire and challenge your mindset.

When: October 29. – 31. 2019

Where: Aarhus, Denmark. For exact addresses: https://thisnordic.com/about/venues/

Read more about this.2019 here: https://thisnordic.com/

Buy your ticket here: https://www.conferize.com/thisnordic/2019

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Markedsforing.dk October 24, 2018

M2 FILM BECOMES GLOBAL PRODUCTION COMPANY OF THE YEAR FOR THE SECOND YEAR IN A ROW

This article is a translated version of an article originally published by Markedsføring, written by Susanne Ingemann

Four films from LEGO, Søstrene Grene and Novozymes, respectively, won 7 awards in total at last night's Cannes Corporate Media & TV Awards 2018. M2 Film produced all four films and was once again awarded the title of Global Production Company of the Year.

Seven distinguished statues was the grand total count for Denmark at yesterday's Cannes Corporate Media & TV Awards - also known as "the World Cup for Corporate Films" - and it was LEGO, Søstrene Grene, Novozymes and not least M2 Film receiving all the glory.

In the end, Denmark received two gold awards, four silver awards, and then a special award was given to M2 Film who for the second year in a row ran away with the title of Global Production Company of the Year.

Two of the awards - one gold and one silver - was awarded to the Netflix documentary "LEGO House - Home of the Brick" in the categories Web Documentaries and Lifestyle, Art, Music & Culture, while one more gold statue was awarded to LEGO Classic's "Creative Storytelling" campaign in the category Social Media & Short Videos.

And it was certainly not just the LEGO brand having a party yesterday.

A poetic film from Søstrene Grene, "The wonderful world of Anna and Clara", took home two silver statues in the categories Marketing Communication - B2C and Corporate Videos, and a recruitment film from Novozymes was awarded with a silver statue in the category Human Resources.

The winning films are all developed and produced by M2 Film who continue to ride the wave of success from last year's show in Cannes.

Here they collaborated with A.P. Moller-Maersk to win the much-coveted Grand Prix award for "The Heart of Trade" campaign, in addition to winning the title of Global Production Company of the Year, the award that the film wizards from Aarhus with much excitement won once more this year.

Exultation at LEGO House
"LEGO House - Home of the Brick", which was launched globally on Netflix at the end of June, takes us behind the scenes of the massively comprehensive construction of the LEGO House, a 12,000 m2 large experience center filled with 25 million LEGO bricks.

And the result in Cannes most certainly was cause for celebration within the LEGO House team who during these very days are celebrating the impressive building's 1-year birthday with a ton of activities.

Jesper Vilstrup, General Manager at LEGO House, says:

- We are very excited about the film, which we believe gives a good glimpse into how every single detail of the LEGO House is thought through thoroughly, and how the house is exploding with creativity and imagination. And the fact that the international jury agrees with that is nothing less than fantastic.

At M2 Film Ole Holm Christensen, Executive Producer at M2 Film, also couldn't be more satisfied with the performance from all involved parties:

- It is an amazing feeling when a project like this gets this level of recognition, beyond just the expected. When more people than just the film's audience clearly appreciate the large amount of passion that has gone into our work with "Home of the Brick" and with the LEGO brand in general, he says.

A recap of the winning films from Denmark:

- Gold to LEGO House for Lego House – Home of the Brick in Web Documentaries
- Silver to LEGO House for Lego House – Home of the Brick in Lifestyle, Art, Music & Culture
- Gold to LEGO Classic for Creative Storytelling in Social Media & Short Videos
- Silver to Søstrene Grene for The wonderful world of Anna and Clara in Marketing Communication – B2C
- Silver to Søstrene Grene for The wonderful world of Anna and Clara in Corporate Videos
- Silver to Novozymes for Graduate Recruitment in Human Resources

And a Blue Dolphin statue to M2 Film for earning the title of Global Production Company of the Year.

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Markedsforing.dk June 26, 2018

LEGO HOUSE GOES GLOBAL ON NETFLIX

This article is a translated version of an article originally published by Markedsføring, written by Susanne Ingemann

A new Netflix documentary tells the origin story of the creative experience house LEGO House in Billund. It's branded content in a big way, and M2Film developed and produced the film. Watch here.

The creative experience house LEGO House was royally inagurated in the fall, and now the whole world gets a 'behind the scenes' look into the construction and creation process.

This is made possible due to a 47-minute long documentary film, LEGO House - Home of the Brick, developed and produced by M2Film in close collaboration with the toy concern, which has just launched globally on Netflix.

The film production company has been on the sidelines since they cut the first sod and all the way to the grand opening in order to follow and document the ambitious construction project, and Jesper Vilstrup, General Manager at LEGO House, is satisfied with the result:

- Together with M2Film we've really dived into the big vision behind LEGO House: To create the ultimate experience for LEGO fans of all ages. To us it was especially important that the documentary reflected the house as a physical manifestation of the spirit behind the LEGO brand, and in regards to that I feel the result is spot on, he says.

The most inner core

The creative experience house, which was architect-designed by BIG (Bjarke Ingels Group) and is filled with 25 million LEGO bricks, has for many years been a passion project for Kjeld Kirk Kristiansen - the third generation owner of the LEGO concern.

Thus, he also plays a big role himself in the documentary, in which he for example tells the story behind the LEGO products and the birthplace of the brick, Billund.

And even though M2Film has produced all sorts of content for LEGO throughout the years, this film was something really special, Ole Holm Christensen says, an Executive Producer at M2Film:

- We have had a long, valuable collaboration with LEGO, but this is special. Maybe because we have been inside the most inner core of the LEGO brand's history and values, infected with Kjeld's dream, and over a period of almost two years we've documented the materialization of LEGO House in the finest way, he says, and adds:

- This documentary, to us, is branded content of the utmost potency. Engaging storytelling and relevant communication with a broad appeal - even globally.

The documentary about LEGO House has been launched in all regions on Netflix, and those who have a subscription to the streaming service can watch the film in its entirety here.

Learn more about the experience house here - and watch the trailer for the LEGO House documentary here.

Credits
Client: LEGO House
Directors: Anders Falck, Stinus Morell Vithner
Executive Producers: Mads Munk, Ole Holm Christensen
LEGO House Team: Astrid Mueller, Gitte Hedegaard Nipper, Trine Nissen
Photographers: Jørgen Vang, Morten Rasmussen, Snorre Ruhe, Casper Lind, Kristian Mott, Kasper Morville, Frederik Høegh-Guldberg, Carl Schwennesen, Kenneth Svanborg, Mikkel Sigsgaard
Production Managers: Line Jonasson, Mette Jellinge, Solvej Juhl Thallaug, Sarah Lanng, Steffen Kongshøj
Post Coordinators: Jan Lund Dahlgren, Jacob Frandsen
Editing: Jakob Ølgaard
Color Grading: Lars Dahl
Motion Graphics: Kristian Førland, Peter Fugl Andersen, Kasper Jørgensen, Henrik Jensen
Music: Upright Music, Audio Network, LEGO House
Voice Over Artists: Noelle Romano, Diana Antonakakis
Voice Director: Dave Vincent
Sound Design: Nicolas Vetterli, Dan Lumbye
Production Company: M2Film

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Markedsforing.dk November 04, 2015

OK CELEBRATING THEIR AD’S SUCCESS

OK celebrating their ad's success

OK's "fencing film" won a lot of awards at The True Award this Friday evening, and it's flattering. "To have customers who are also, in a way, ambassadors for the messages of one's ads is probably one of the things you wish for the most from a marketing perspective", the marketing executive believes.

As mentioned, OK's "Fencing" ad, featuring a fencing club who has to go through terribly many ordeals in order to make things work, ran away with a lot of honors when The True Award were handing out awards for the best ads of the year Friday evening.

OK were able to walk away from the awards show with "The Students' Award", "The TV 2 Award" and "Norstats Audience Award" in their arms.

- We are incredibly proud to have received three awards that all have in common that they are awarded based on what the consumers and the customers most enjoy. To have customers who are also, in a way, ambassadors for the messages of one's ads is probably one of the things you wish for the most from a marketing perspective, says OK marketing executive Ole Kjeldgaard.

Recommended ad

In particular, he singles out the "Audience Award" and "The TV 2 Award". The latter is a new initiative at The True Award, the purpose of which is to provide the consumer's evaluation of which ad has the strongest impact.

- This means that it has been estimated that our ad has a broad appeal. And in connection with this it is worth noting that TV 2 has analyzed a very wide range of ads amongst a panel of consumers from the TV channel's knowledge bank, says Ole Kjeldgaard.

- OK scored highly in the test when it came to whether or not the consumers wanted to watch the ad again, and a large amount of the consumers would mention the ad to their friends if they were talking about similar products. We are very delighted about this at OK, he further says.

In addition, "Fencing" has given 23 percent of the consumers a more positive perception of OK, says the conclusion of the analysis from TV 2's creative knowledge bank, which has so far tested 230 ads and has involved more than 600 representatively chosen consumers.

The ad agency Agency Spring and M2Film collaborated with OK's marketing department to make "Fencing".

Watch the ad: https://www.youtube.com/watch?v=rwrjzUL2Aig

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Adweek August 19, 2015

EDMONTON AD LOOKS LIKE A CARBON COPY OF FAMOUS 2012 SPOT

The Canadian city of Edmonton, Alberta, has created an epic commercial about how cool it is to ride the bus. But it's like flashing back to a trip you've taken before.

Everything seems eerily familiar: the slow-motion footage of riders outrageously gleefully to find themselves on the bus; the tongue-in-cheek voiceover extolling the vehicle's "amenities"; the epic music cues; and especially the hirsute driver, with those shades, just too damn cool for their own reflections.

The two commercials below share those similarities. One is the Edmonton Transit System's "ETS Cool Bus," which went viral this week. The other spot, Midttrafik's "The Bus" from Denmark, was a huge hit in 2012, when it won the Epica d'Or in film at the Epica Awards and a gold at Eurobest.

Both clips are amusing and do a great job of portraying bus travel as convenient and desirable. Still … are the spots too close for comfort?

The 2015 ETS spot:

https://www.youtube.com/watch?v=VUfgmQsqJvw

The 2012 Midttrafik spot:

https://www.youtube.com/watch?v=snKbU5r0pBo

ETS rep Jennifer Laraway tells Adweek that Edmonton has always acknowledged that "part of our inspiration came from the Danish video." Indeed, a Facebook post from May, when "ETS Cool Bus" launched, notes that the spot mirrors "a similar campaign in Denmark for a manufacturing company of buses." Laraway says that ETS will soon clearly credit its Danish source on YouTube and Facebook.

However, she hastens to add that while the Midttrafik ad served as a departure point, "we wanted ours to focus on actually taking the bus and the rider benefits of doing so. For example, you'll notice our campaign has several distinctions, such as safely being able to text (we have a provincial law here that it is illegal to use a handheld device while driving), reading, personal climate control, and references to our monthly transit passes."

What do the makers of the original "Bus" ad—who hadn't seen or heard of the ETS spot until we brought it to their attention—think of all this?

"We are a bit surprised, I must say," says Ronni Madson, vice president of M2 Films in Copenhagen, which produced "The Bus" for Midttrafik. "But we are trying just to be humbly flattered."

Midttrafik rep Britta Charmig suggests that, in some ways, the ETS commercial—created by Studio Post—stretches the definitions of inspiration and homage rather far. "Most scenes, the slow-motion effect and the cool bus driver have been directly copied," she says.

Still, the Danes aren't getting too melancholy about the situation. "We are proud that we have made a film that has inspired others to do almost exactly the same," says Charmig. "It proves that the idea was good and makes us sort of first movers in good and funny bus ads."

"They say imitation is the sincerest form of flattery so I suppose I am flattered on behalf of our team," adds Mads Munk, owner and founder of M2Film. "Maybe I should give up my job heading up a company who come up with original ad campaigns and become a cool bus driver myself!"

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Wallpaper.com August 11, 2015

MENTAL PLAYGROUND

Mental playground: Mads Munk and the singular spirit of Denmark's M2Film

M2Film may not be a household name (yet), but chances are you’ve seen its work. The Danish production company is responsible for the majority of Lego’s animation output, and their envelope-pushing ads regularly find resonance beyond their home audience.

Founder and CEO Mads Munk is a sharp-eyed, dauntless man with a reassuring charm. Entirely self-made, he left home aged 10 and found his way to London at 16; a stint selling flowers at a market stall sparked his visual imagination and supported him through multimedia school. After a period at Lego’s AV department, he founded M2Film, determined for it to be playful, creative and daring – a reflection of his own state of mind.

The company’s output is broad, but it particularly excels at creating engaging advertisements for otherwise mundane products and services. A 2012 TV spot for bus company Midttrafik, for instance, showed a bus traversing the Danish countryside as passengers clamber to board, jumping for joy at the sight of grab handles and gasping in wonderment as the stop button springs to action. In another, male underwear by Danish brand JBS is touted by bikini-clad bombshells working a production line.

Munk surmises that the creation of a viral campaign requires bravado on the parts of both producers and clients. ‘I think you have to live in the times you are living in, and be as sophisticated as they are,’ he says. ‘But if the times are very sophisticated, you do the opposite.’ He is happy to bank on raw sex appeal, but emphasises that a sense of humour is at the core of M2Film’s work. ‘The final seconds of the JBS ad shows a young boy attempting to purchase a pair, only to be denied by a blunt “this is for men only”. At the end of the day, it’s all done in good fun.’ The strategy seems to be working as not only is M2 now the largest production company in Denmark, but Mads has also recently opened an animation studio on London's Dean St and launched a UK/US entertainment company.

The Munk-designed M2Film offices reflect the company’s unconventional spirit. The style is eclectic – sleek Barcelona and Aeron chairs sit side by side with sturdy chesterfields. The head office in Aarhus has a full juice bar and a huge barista machine; staff are encouraged to make proper coffee and smoothies. ‘If you can give your client a beverage that you’ve just made for them, they’ll think, “this person cares deeply about my drink, so he probably cares deeply about my product”.’

But it’s the ceiling fixtures that truly impress. Cluttered with sound plates, the cavernous space looks like a concert hall. Outsized chandeliers squeezed into close quarters heighten the sense of drama. In the centre is suspended a meeting room clad entirely in glass. As a seasonal aside, the yearly budget for office Christmas decorations – set by Munk himself – now pips £20k. ‘It’s very OTT,’ he chuckles.

But M2 has much more to offer than just gimmicks. Munk is introducing a new scheme that will allow his staff to choose where in the world they work, ‘whether in Aarhus, Copenhagen, London or Bangkok. I want M2 to be one big playground, where they can develop themselves and create their own success.’

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Markedsforing.dk June 15, 2015

M2 UDVIDER I LONDON

Den danske film- og entertainment-koncern M2 Group præsterede i 2014 sit bedste resultat i selskabets historie. Der skal smedes, mens jernet er varmt, så den kreative enhed i London udvides.

M2Film var for få år siden kendt som ”bare” et dansk reklamefilmselskab.

I dag er M2 Group A/S derimod en international film- og entertainment-koncern med stifter Mads Munk i spidsen for hele koncernen.

Og det går ikke så ringe endda. Selskabet har netop præsenteret sit resultat for 2014, hvor M2 Groups selskaber i ind- og udland tegnede sig tilsammen for et resultat efter skat på 21,4 mio. kr., hvilket er mere end en fordobling af resultatet fra 2013.

- Vores overskud skyldes primært et øget fokus på effektivitet og nedbringelse af produktionsomkostninger. Vi arbejder målrettet på at sikre, at vi er i stand til at konkurrere med producenter over hele verden, og det kræver internationalisering. I 2014 er det lykkedes for os at få samarbejdet imellem koncernens selskaber til at fungere, hvilket afspejles tydeligt i årsresultatet, lyder det fra grundlægger Mads Munk i en pressemeddelelse.

Thailand rykker

I modsætning til de fleste danske film- og animationsselskaber, der normalt bruger mange underleverandører, er ambitionen i M2 Group at eje produktionen selv ved at have hovedkompetencer i egne selskaber.

I de senere år er der især blevet arbejdet intensivt på at udvikle animationsvirksomheden Picture This Studio Ltd i Bangkok.

- Vi købte de tidligere partnere ud i 2013 og indsatte en ny ledelse. Det har båret frugt i 2014, hvor Picture This Studio har bidraget til moderselskabets resultat med 5,5 mio. kr. Selskabet beskæftiger i dag 110 medarbejdere og er næsten på europæisk niveau i effektivitet og lønsomhed, lyder det bl.a. fra Mads Munk.

Duckling A/S i København, der primært arbejder med postproduktion, er efter en reorganisering og tilpasningsproces med ny ledelse i en god udvikling.

M2Film A/S i Filmbyen i Aarhus er også i vækst og har øget indtjening. Her arbejder 72 personer med produktion af reklamefilm og content marketing. Det er projekter, som enten sættes i gang via førende reklamebureauer eller ved direkte samarbejde med større annoncører på virksomhedssiden.

Kreativ enhed i London udvides

Det engelske selskab M2 Entertainment Ltd har en nøglerolle i udviklingen af nye underholdningskoncepter inden for animation og musik, som er kommende satsningsområder for koncernen. Med en placering i Londons kreative filmmiljø i Dean Street i Soho er der gode muligheder for at rekruttere de bedste kreative medarbejdere, både freelancere og fastansatte. Selskabet har med tilgang af nye kunder skabt et resultat på 7,4 mio. kr. og dermed bidraget væsentligt til M2 Groups indtjening.

London-afdelingen har p.t. 40 medarbejdere og forventes at vokse yderligere.

Hoved- og nøgletal for M2 Group A/S

Koncern, mio. kr.           2014         2013

Bruttoresultat                98,3          84,4

Drift - EBITDA               35,5          20,5

Af- og nedskrivninger   6,4            5,2

Primær drift - EBIT        29,1          15,3

Finans, netto                 0,6           -0,5

Resultat før skat           29,7          14,4

Årets resultat               21,4          10,0

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THE M2 FAMILY

M2 Film

Aarhus
Filmbyen 23
8000 Aarhus C
Denmark

Duckling

Copenhagen
Antonigade 11, 3.sal
1160 Copenhagen
Danmark

M2 Animation

Bangkok
30/1 Soi Sukhumvit55
Sukhumvit Road Klongtan
Nua
Wattana Bangkok 10110
Thailand

M2 Entertainment

Los Angeles
9465 Wilshire Blvd.
Suite 300, Beverly Hills
CA 90212, USA
United States

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